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“It’s A Wonderful Life” – the 1946 movie produced and directed by Frank Capra – still has it right. Any credit union CEO who does not get a kick in their principles when hearing George Bailey’s passionate soliloquy to Mr. Potter about the virtue of home ownership clearly is in the wrong industry.

Consider the following: “…But he did help a few people get out of your slums, Mr. Potter. And what’s wrong with that? Why…Here, you’re all businessmen here. Doesn’t it make them better citizens? Doesn’t it make them better customers? You…you said…What’d you say just a minute ago?… They had to wait and save their money before they even ought to think of a decent home. Wait! Wait for what? Until their children grow up and leave them? Until they’re so old and broken-down that they … Do you know how long it takes a working man to save five thousand dollars?

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