A new ad campaign from the $6.5 billion Security Service Federal Credit Union features a couple wise guys – Jimmy and George – trying to shorten their employer's name to just "Service."
Television, radio, outdoor and Web elements – including a Jimmy and George Facebook page – are part of the effort designed for the San Antonio credit union by Proof Advertising in Austin, Texas.
The exploits of the two Security Service "employees" include rearranging lobby furniture, breaking signage and painting a billboard. The humorous campaign is aimed at building brand awareness, especially among 25 to 44 year olds, its creators said.
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