The board of directors at GECU announced today that Crystal Long will be the new president/CEO of the El Paso, Texas-based credit union. Long succeeds Harriet May, who recently announced her retirement, which will be effective March 31, 2012. May will serve as senior advisor until then.

In addition, May will be named president emerita at GECU’s annual meeting, scheduled in the first quarter of 2012 to honor her 38-year distinguished career with the 300,000-plus-member, $1.8 billion GECU and her legacy to the credit union movement. A retirement party will be held in either April or May.

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