When economic times are tough, credit union leadership are likely to look for areas to cut expenses and often, charitable giving can be on the chopping block. In my experience, however, the difficult economy presents an opportunity for credit unions to step up and truly exemplify the credit union philosophy of “people helping people.”

When the needs in the communities we serve increase, credit unions need to show their employees, members and community that we are here to help others beyond just their financial needs. By doing so, I believe you’ll find the benefits to your employees and the community are well worth the effort.

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