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The $1.3 billion South Carolina Federal Credit Union of North Charleston and the South Carolina Credit Union League may have the workaround for a national credit union brand awareness campaign.

In a bid to deliver a message as concise as “Got Milk”, that taps into the rising tide of consumers interested in finding banking alternatives, S.C. Federal Chief Operating Officer Troy Hall and Senior Vice President Beth Jaskiewicz have applied to the U.S. Patent and Trademark Office to register “Every Day is Bank Transfer DayTM” for protected use by credit unions.

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