In a bid to encourage consumers to switch, Local GovernmentFederal Credit Union has launched a new microsite it calls'Make theMove'.
|Designed as a way to showcase the benefits and value of creditunion membership, in addition to driving home the message thatmembers have never paid a debit card fee, the microsite asksvisitors a series of questions aimed at helping consumers decide ifa credit union is a better alternative for them.
|Visitors who are eligible to join the $1 billion credit unionare provided a “switch kit” and those who are not eligible to joinLGFCU are redirected to FindaCreditUnion.com orASmarterChoice.org.
|“Some banks may have changed their minds in reaction to consumerbacklash, but that's because they realized they didn't put theircustomers' best interests first. As a cooperative of member-owners,you can bet credit unions do have the members' bestinterests in mind,” said Ashley Ruffin, vice president of marketingat the Raleigh, N.C.-based credit union.
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