The Rundown
- Business owners hearing more on what CUs have to offer.
- Banks getting more aggressive on retaining business customers.
- Refinances, helping to keep costs low among CU's incentives.
Brett Martinez understands that the real, meaningful work starts after a new member joins a credit union.
As president/CEO of the $1.9 billion Redwood Credit Union in Santa Rosa, Calif., he welcomed, the 800 new members who signed on during Bank Transfer Day and on the following Monday.
How those fresh relationships will shift over into business loans, credit cards, mortgages and investments is the next long-term step to cementing them. An even better prospect is those who will move their existing loans to Redwood.
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