The $543 million Ventura County Credit Union in Ventura, Calif., decided to open on Saturday for Bank Transfer Day and netted 315 new members.
"We thought it would be a good idea to open our doors on Saturday," said Joe Schroeder, president and CEO of the 53,000-member VCCU. "We anticipated activity, but didn't realize the response would be this great."
Schroeder said that about 1,100 new members have joined VCCU since Oct. 1, more than twice the typical new membership growth in a month.
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