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Seeking to generate more post-Bank Transfer Day buzz, CUNA debuted this week three viral videos – each 15 seconds long – designed to push the consumer choice concept and aid CU membership growth.

The new “Web-based vignettes” direct consumers to the asmarterchoice.org website and “are aimed at reminding viewers in a humorous and we believe attention-getting way that there are bad choices and good choices, and there’s always an opportunity to make a smarter choice,” said Mark Wolff, senior vice president-communications for the trade group.

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