Patricia Wagaman, vice president of advertising and publicrelations for Tower FCU, said Bank Transfer Day itself didn't provide a huge boost inmembership but the lead up to it has.
|Oct. 1, 2011 through Nov. 5, 2011 produced 822 new members forthe $2.4 billion credit union headquartered in Laurel, Md., a 16%increase from the 710 that signed up during the same period lastyear.
|Check account openings were up 13% year over year for the sameperiod from 598 in 2010 to 675 in 2011.
|The big boost for Tower FCU came in debit, which increased 57%in just over a month running up to Nov. 5, Bank Transfer Day. In 2010, there were 430 new debit cardsbetween Oct. 1 and Nov. 5; 2011 brought in 674 new debit cardsduring that time frame.
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