Despite little coverage by the local media, Bank Transfer Day turned into a hit for the $1.2 billion Arizona State  Credit Union of Phoenix, an executive with the 122,000-member credit union said.

 "We had a really good weekend for our online account opening system, opening 75 applications online as compared to a normal 21 and we had several thousand visitors to our website for three days," said Paul Stull, senior vice president-strategy/brand.

Stull said Monday that Arizona State CU has seen membership increases every month this year and is up 30% from year ago.

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