NEW YORK — Lower East Side People's Federal Credit Union, in addition to serving current members and signing up new ones, played host Saturday to a couple of European journalists covering Bank Transfer Day.
Member Service Representative Carlos Acosta said the $29 million low-income credit union welcomed two reporters working for French publications to discuss Lower East Side's success in gaining new members and accounts.
“Media coverage all over has been great for us,” said Acosta. “We haven't had to advertise at all. All the stuff on the news, like the ABC network, has really helped.”
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