In an effort to strengthen its growth strategies, CUNA Mutual Group said it has added to its senior leadership team.

Kenn Lalonde joins the Madison, Wis.-based company as executive vice president overseeing CUNA Mutual's diversification and wealth accumulation businesses including 401k, CUNA Brokerage Services Inc. and ProAg and CPI Qualified Plan Consultants Inc.

He will also become one of five members of the company's senior executive team, CUNA Mutual said.

Lalonde is rejoining the company after having served as president/CEO of CUMIS Group Ltd., a former Canadian subsidiary of CUNA Mutual, the company said. The division provided products and services to credit unions and members in Canada.

Susan Sachatello will lead CUNA Mutual's consumer strategy as senior vice president of the direct-to-consumer business, one of the company's strategic priorities, according to CUNA Mutual.

She previously served as chief marketing officer for Lands' End in Dodgeville, Wis., and held marketing leadership roles at Limited Brands, including responsibilities with Victoria's Secret, Bath & Body Works, Express and Limited stores.

“The additions of Kenn and Susan will help the organization improve itsfocus on businesses where we have growth opportunities,” said Jeff Post, president/CEO of CUNA Mutual. “By sharpening the focus on and continuing our investment in our diversification and consumer businesses, CUNA Mutual Group will bring even greater value to those we serve.”

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CUNA Mutual&rsquo;s New Hires to Aid Growth Plans

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CUNA Mutual’s New Hires to Aid Growth Plans