With Bank Transfer Day quickly approaching, credit unions aregetting an assist from the Disclosures' new music video about how easymaking a switch to a credit union can be.

With a play on Gloria Gaynor's “I Will Survive” anthem, the songgives a quick overview of the steps needed to move funds from a bigbank to a credit union. The music video was created as a way tohelp credit unions spread the word to consumers about the creditunion difference.

“Sometimes it helps to get an important message across if youtake something people know and turn it on its head,” saidDisclosure band member Christopher Morris, who is also director ofcommunications at the National Credit Union Foundation. “And likeeverything we do, we don't take ourselves too seriously to helpmake it entertaining.”

Within minutes of its release this morning, the music video wasposted on the official BankTransfer Day Facebook page.

Launched by Kristen Christian, a Los Angeles art gallery ownerunhappy with her bank, Nov. 5 has been dubbed Bank Transfer Day,when consumers act on their frustration with big banks by switchingto a community bank or credit union.

“The idea of moving your money to a credit union is a hot topicnow because of Bank Transfer Day, but we hope credit unions willfind value in sharing our video long after November 5th,” saidDisclosures band member Chad Helminak who is web producer/memberdevelopment strategist at the Wisconsin Credit Union League

The Disclosures are an all-acoustic, “thrift-rock” music duoconsisting of Helminak and Morris.