X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The apparent pullback last week by Bank of America and Wells Fargo on debit fees does give credit unions a pause in strategy but the momentum on Bank Transfer Day continues largely unchecked, CU consulting houses agreed Monday.

“My belief is that credit unions need to continue to promote their value regardless of how big or small Bank Transfer Day ends up being,” maintained Bill Handel, vice president-research/development at Raddon Financial Group in Chicago who added, “the difference between the mega-banks and community-based financial institutions was significant even prior to the imposition of debit card fees and so the imposition of these fees was a means by which this difference could be driven home.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.