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How the Smartphone Loan apppears to a member using an iPhone.

The 550 credit unions that subscribe to loanliner.com, CUNA Mutual Group’s online lending platform, allow members to manage their applications for consumer and home equity loans via the Web. Now, members can easily begin the lending process through their mobile devices with Smartphone Loan, a mobile version of loanliner.com launched by CUNA Mutual this year that’s made an impact on member loan application completion rates.

CUNA Mutual said members who apply for loans using Smartphone Loan on their smartphones, iPads and iPods demonstrate a 49% loan application completion rate, as opposed to a 37% completion rate for members who apply on a desktop or laptop through loanliner.com.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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