The $690 million Congressional Federal Credit Union said itgenerated just more than $1 million in new loans from 186 leads itcollected using a Web tool from a Gaithersburg, Md., specialist inmember-facing software for credit unions.
The loans were generated in the eight weeks the 44,000-memberDistrict of Columbia credit union ran its Great Loan Makeovercampaign using the online load lead generator system from CodeGreen LLC, the company and credit union said.
The Loan Saver system sits on the website and allows members toinstantly calculate how much they'd save by consolidating andtransferring all their credit cards and other loans from otherlenders. The system also alerts the credit union's lending team forfollowup.
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