Credit unions are dealing with a very complicated competitive landscape these days. From legislative and regulatory pressures, to changing consumer dynamics to fending off hoards of traditional and non-traditional competitors, it’s not easy being the good guy. With all we have to deal with I must say that this is not the time to make thing unnecessarily complicated. 

What am I referring to? None other than the ever-expanding variety of organizational charts credit unions are creating to try to deal with the complexity. The number of titles beginning with “C” is becoming a bit hard to keep up with. CCO, COO, CMO, CFO, CIO, CXO, CAO…we’ve almost run out of letters in the alphabet. I have come to believe in my credit union career that, no matter how big the credit union gets, there is only one “C” that really matters…the CEO.

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