Digital marketing is for all generations. But in the rightdose.

Generational preferences help shape how people encode andsubsequently decode messages. Tapping into the fundamentaldifferences between each generation gives marketers an edge inunderstanding how and why a specific demographic group thinks andacts. The behaviors of generational groups are based on theirindividual and collective values. Once we understand that, we canbe more selective and successful in stimulating the necessary callto action.

For the basis of this discussion, we will categorize the currentgenerational groups into five distinct silos: traditionalists(Grandma and Grandpa), baby boomers (Mom and Dad), Gen X and Y (thekids) and millennials (the kids’ kids).