Digital marketing is for all generations. But in the right dose. 

Generational preferences help shape how people encode and subsequently decode messages. Tapping into the fundamental differences between each generation gives marketers an edge in understanding how and why a specific demographic group thinks and acts. The behaviors of generational groups are based on their individual and collective values. Once we understand that, we can be more selective and successful in stimulating the necessary call to action.

For the basis of this discussion, we will categorize the current generational groups into five distinct silos: traditionalists (Grandma and Grandpa), baby boomers (Mom and Dad), Gen X and Y (the kids) and millennials (the kids' kids).