Innovation, creativity and, most importantly, action all merged together at the CU Water Cooler Symposium held at the FORUM Conference Center in Fishers, Ind.
The two-day event kicked off with Ron Shevlin, senior analyst at Aite Group, challenging the 144 attendees to dig deeper into scores and metrics behind the numbers presented in surveys and reports to avoid falling for “quantipulation.”
Coined by Shevlin, quantipulation, is the art and act of using unverifiable math and statistics to convince people of what you believe to be true.
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