In line with its conversion to a state charter, the $667 million Nevada Federal Credit Union became One Nevada Credit Union on Monday as part of a $700,000 rebranding.
New signage and billboards went up over the weekend as part of the "soft launch" with changes on internal and member documents to continue over the ensuing weeks, said Greg Barnes, senior vice president of marketing.
In a statement, Brad Beal, president/CEO of the state's second-largest credit union, said the new name was chosen "because it reflects a connection and togetherness with the area of Nevada the credit union serves."
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