LAS VEGAS — Credit unions that want to see their mortgagebusiness grow sharply need to change their corporate cultures toallow that growth to take place, according to an expert in salesand sales management.
|Consultant Jack Daly outlined the importance of culture tocredit union mortgage executives attending the American CreditUnion Management Association's 15th annual conference.
|Pulling examples from different leading corporations, Daly madea case for credit unions to examine their corporate cultures to seeif their employees love working for the CU, whether they feelempowered to make decisions for the members, if they are recognizedfor their achievements, and whether the CUs have the kinds ofcommunication they need to succeed.
|Daly shared a long list of techniques and suggestions for how tocredit unions can build the sort of cultures that will lead toimproved mortgage performance, including keeping attention on theimportant.
|“Far too many organizations sacrifice the important in reactionto the urgent,” Daly said. “Don't take your eyes off the veryimportant things you need to do to get the culture right just torespond to the latest email or voice mail or question.”
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