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SAN ANTONIO —The marketplace for American credit unions is aging, getting younger, expects to have a branch to walk into and wants to do everything online, according to the president of one of the major technology firms serving the industry.

“We’re in a world now where personal service now means the same thing as self service, and that’s a difficult thing to get our heads around,” Mark Sievewright, president of the credit union division at Fiserv Inc. said Tuesday at the CUNA Operations & Service Council/CUNA Technology Council combined conference.

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