Regarding Sarah Snell Cooke's Editor's Column in the Sept. 14 issue. Best editorial yet.
Managing credit unions in the next 10 years will be harder than the last 75. The industry's business model has to change and become more efficient to add greater value for our members. The mature market dynamics of the financial services industry requires us to innovate for sustainability.
Think of the innovation that took place in the late 1970s and early 1980s, like real- time transactions, share drafts, CDs and IRAs, ATMs and branch expansion. That period represented historical growth for credit unions. Banks were pushing consumers out their doors, which allowed us to play catch. Most of our existing CEOs and board members were driving change during those exciting times. These strategic decisions were a result of remarkable leadership and courage to take the long view.
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