The “Save to Win” raffle program, which links savings accountswith prize giveaways, should be ready for a Nebraska rollout Jan. 1with some eight to 12 CUs expected to participate, the NebraskaCredit Union League said Thursday.

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The program, which cleared legal hurdles last April after Gov. Dave Heineman signed enablinglegislation, is patterned after the pioneering program thatlaunched in 2009 in Michigan.

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Developed by the Filene Research Institute and the Boston-basedDoorway to Dreams foundation, the programs are aimed atattracting new CU members and encouraging them to save.

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Brandon Luetkenhaus, NCUL government and public affairsdirector, said a working group in the league is finalizing rulesand conditions and determining the makeup of the prize pool. The CUsignup should be completed by Oct. 1, he said.

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“As compared to Michigan, we probably will have a lower amountof the grand prize—say $25,000—based on our participation,” saidLuetkenhaus. There will still be monthly prize drawings ofsmaller amounts, he said.

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Each credit union will be responsible for doing its own “Save toWin” media advertising. In Michigan that has included TV, radio,indirect and online campaigns assisted by the Michigan Credit UnionLeague.

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There are now 40 credit unions taking part in Michigan and a$100,000 grand prize has been awarded. More than $9 million hasbeen saved in the11,000 accounts opened.

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“I think we will be the first after Michigan to really geta full rollout of Save to Win,” said Luetkenhaus with the Nebraskaleague.

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North Carolina lawmakers also have passed enabling legislation for a Save to Win programas has Washington state.

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