Credit unions are constantly looking for new, more efficient and effective ways to better connect with members.

Over at Credit Union ONE in Ferndale, Mich., President/CEO Gary Moody has hosted a Facebook online chat. Fans were encouraged to send in their questions in advance to be answered during the hour-long chat.

According to Judith Desilets, public relations director at the over $739 million credit union, the chat session was created as a way to help answer questions that members may have about a variety of financial topics but don't necessarily have the time or the opportunity to ask someone face-to-face.

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