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The league’s campaign uses bulletin boards that urge consumer to switch from a bank to a credit union.

In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.

The Florida-Alabama campaign using the tagline, “Credit Unions: We’re Giving Banking a Better Name,” is slated to run for four to six weeks using a broad media mix but with a heavy online emphasis. There are 100 CU participants in the two states.

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