PSCU Financial Services said it has appointed a 25-year strategy veteran to the new position of executive vice president for the Credit Union Experience.

Fredda McDonald had been leading the sales and account management group of MasterCard’s Strategic Partnership Team, the St. Petersburg, Fla., CUSO said.

In her new role, PSCU said, she will manage all departments that “impact the credit union experience,” including sales, account management, product implementation, risk operations, contact center support and AdvisorsPlus consulting.

“Fredda will be responsible for aligning each of these departments to strengthen PSCU Financial Services’ interactions with our member-owner credit unions so we can help them win in the marketplace,” said Michael Kelly, PSCU’s president/CEO.

PSCU said McDonald has 25 years of experience in strategic development, including the past 10 in the payments industry. She also was director of market development for Meridian Management, the marketing arm for the International Olympic Committee in Lausanne, Switzerland.

PSCU Financial Services said it now is owned by more than 680 credit unions and provides card, online banking and support services to more than 1,500 financial institutions.