The Filene Research Institute has launched Idea Idol, a webinaraimed at gathering credit union input on which of four innovationswill be further studied and implemented.


The contest kicks off on Sept. 14 at 2 p.m. EDT. Representativesfrom the Filene Research Institute's i3program will have three minutes to make their pitch, followedby a brief question-and-answer period.


The audience will then weigh in to provide feedback and vote fortheir favorite idea based on criteria that include the impact onconsumers and credit unions and their willingness to pilot andimplement the idea.


The four ideas are as follows:

  • Flex.One – a first mortgage combined into a home equity line ofcredit with all the capabilities of a checking account.
  • Heartfelt Hands – uses the “angel tree” concept of recognizingan emergency financial need and matching that financial need withmembers who are willing to help.
  • HomeTrak – a program that allows homeowners to keep track ofthe remaining life and replacement cost of all appliances,mechanicals, and big-ticket items in their homes.
  • The Signal – a website that helps consumers navigate throughthe questions and complexities of disability benefits and assetbuilding.

According to Denise Gabel, chief innovation officer at Filene, the Idea Idolis a new way to add the voice of the marketplace.


Register here beforeSept. 13 to take part in the Idea Idol webinar.

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