As an image booster to the industry described by CEOs as “trulyexhilarating,” defense credit unions and their CEOs got some highvisibility in New York's Times Square by serving as the bellopeners for the NASDAQ stock exchange.

The Wednesday event, marked by hundreds of CEOs and staffersfrom defense CUs taking part and shown on huge jumbotron screens,coincided with the windup of the Defense Credit Union Council annual conference in New York.

“It's really heartening to know how we could get that kind ofexposure in a place where 9 million can receive and notice thecredit union message,” said Gordon Simmons, president/CEO of the $1.9 billion Service CU inPortsmouth, N.H., referring to New Yorkers on nearby streetswatching the broadcast images and hearing the remarks of CU leaderson the big screens.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.