Merchants faced with the prospect of changing point-of-sale terminals to be able to accept transactions validated with embedded chips may find the ability to not validate the expensive security standard every year an additional incentive.

Along with its change of policy on embedded chip technology, Visa Inc. announced Tuesday that merchants where at least 75% of card transactions use the new technology will no longer have to validate their compliance with the Payment Card Industry card security standards for card transactions in that year.

Merchants have long complained that remaining PCI compliant is expensive and technically challenging. Merchants who are not PCI compliant are seen as more vulnerable to card fraud and have faced fines from the card brands and additional liability for card fraud damages.