The two fastest-growing demographics in the U.S. today areHispanics and women over 50. There are more Americans today aged 51than any other age.
Yet women uniformly report that they feel invisible in themarketplace (whether the mall or the bank) after turning 50. Thebiggest growth opportunity for any financial institution in thenext 10 years comes from winning business from this vibrantboomer woman.
Many financial institutions continue to think that women deferto the men in their lives for financial planning. They need to shedthis outdated stereotype to win business from women as theyage.
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