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Stephen Reily is founder and CEO of Vibrant Nation. CONTACT 502-568-5555 or [email protected]

The two fastest-growing demographics in the U.S. today are Hispanics and women over 50. There are more Americans today aged 51 than any other age.

Yet women uniformly report that they feel invisible in the marketplace (whether the mall or the bank) after turning 50. The biggest growth opportunity for any financial institution in the next 10 years comes from winning business from this vibrant boomer woman.

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