BayPort CU in Newport News, Va., took to the skies and the streets over the Fourth of July holiday, getting out the "Ditch Your Bank" message. After a few weeks of Internet, radio, TV and movie theater ads, the campaign hit high gear with 22 volunteers pumping $20 worth of free gas for 150 non-members at a Hampton Roads gas station. That was followed up by a banner plane getting the message out to thousands enjoying the sun and surf on the area's Virginia beaches.
A determined, and very pleased, Christina Currin of Newport News showed up at this Hampton Roads convenience store at 3:30 in the morning to be first in line for free gas on July the Fourth.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
