A new corporate Web page has been launched by BlueYield LLC tobetter serve users of its automotive lending exchange andprivate-label affinity automotive financing programs.
|“The new BlueYield.com site better aligns our online presencewith our corporate strategy,” said BlueYield CEO Jeffrey Danford.“The site serves to describe the full breadth and depth of ourproduct offerings to consumers, affinity partners, lenders, andlead providers.”
|The site enables direct consumer access to the exchange, wherethey can complete a loan application, or it can accessed throughone of the company's branded websites or complete a loanapplication
|“There are tremendous savings opportunities in the automotivefinance market today. Our lending exchange provides consumers withunprecedented access to hyper-competitive financing rates and veryattractive terms,” Danford said.
|Mission Viejo, Calif.-based BlueYield said its affinity partnersinclude AAA and Hertz and that its lending partners include the$1.3 billion Anheuser-BuschEmployees' Credit Union in St. Louis and the $1.3 billionArizona State Credit Union in Phoenix.
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