eBay's scrappy startup days are years behind it, and like any other billion-dollar company it faces distinct challenges that stem from being ginormous: How can it launch new products that don't get nibbled into oblivion by bureaucracy? How can it make sure the best ideas emerge, when all its managers have slightly different visions? How can you do all that nimbly enough to stay ahead?
To solve such problems, eBay is leaning on design with Previz, a new internal consulting business staffed by its cracker-jack designers. In addition to lending their creative juices to whomever needs them, the hope is that they'll spread a process for innovation. "The real challenge is to get out from under the tactical, day-to-day stuff," says Dane Howard, who heads the Previz team. "So our designers had the idea of creating workshops to imagine the near term future." Read complete Fast Company Design article.
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