For credit unions and banks vying to be the primary financial institution, understanding and delivering products and services based on consumers' needs has always been a priority.
Yet, a recent Celent report, "Top Trends in Retail Online Banking," has found that while consumers want their financial institutions' online offerings to keep up with the times, not many of those online offerings have delivered.
The report has revealed that the banking industry as a whole has not kept pace with the evolution of the Internet.
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