BlueYield LLC has relaunched the corporate Web page the Mission Viejo, Calif., company uses to market its automotive lending exchange and private-label affinity automotive financing programs.

“The new BlueYield.com site better aligns our online presence with our corporate strategy,” said BlueYield CEO Jeffrey Danford. “The site serves to describe the full breadth and depth of our product offerings to consumers, affinity partners, lenders and lead providers.”

The site enables direct consumer access to the exchange, where they can complete a loan application, or it can accessed through one of the company's branded websites or complete a loan application

“There are tremendous savings opportunities in the automotive finance market today. Our lending exchange provides consumers with unprecedented access to hyper-competitive financing rates and very attractive terms,” Danford said.

BlueYield said its affinity partners include AAA and Hertz and that its lending partners include the $1.3 billion Anheuser-Busch Employees' Credit Union in St. Louis and the $1.3 billion Arizona State Credit Union in Phoenix.