Fifth Third Processing Solutions is shedding the name thatcarried associations to its former identity as a subsidiary ofFifth Third Bank.

The Cincinnati-based processor will now be known in most of itsmarkets as Vantiv, the firm said.

The processor, which picked up roughly 330 credit unionprocessing accounts when it purchased TNB Card Services from credit-union ownedTown North Bank in Dallas just about a year ago, had roughly 770client credit unions at that time. The firm has not said how manyCU clients it has now.

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