SAN FRANCISCO — When it comes to testing marketing ideas, Attune Managing Partners Maya Bourdeau and Jiao Zhang advised Marketing Association of Credit Unions 2011 Annual Conference attendees to "fail fast and fail cheap."
"You don't need large sample sizes to qualitatively test your ideas," said Bourdeau. "You'll have better results and final product by limiting your sample size to no more than 12 people and doing many rounds of testing and retesting."
In a Wednesday session titled "How to Communicate with Nonmembers", Bourdeau and Zhang shared that the biggest barriers for consumers to switch to a credit union are that the buying process is unpleasant and they need more information.
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