Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Jeff Russell is Executive Vice President for The Members Group CONTACT 515-457-2000 or [email protected]

Many credit unions are right now creating strategies and evaluating tactics for attracting underserved consumers to their institutions. Some of them have found cards a useful tool in this effort, but more might consider the possibilities cards offer in this effort.

It’s not difficult to understand why credit unions have begun reaching out to underserved consumers. Similar efforts have been part of CU history for years, and when you consider that the market represents $29 billion annually–one estimate of how much money underserved Americans are spending each year on nonbank and subprime financial services, the reasoning becomes compelling.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.