ANAHEIM, Calif. — Attendees at CO-OP Financial Services' THINK 2011 Conference on Monday received a full measure of ideas and messages on the powers of brand to a credit union.
Nancy Lublin, founder of Dress for Success and current leader of dosomething.org, and Susan Packard, longtime leader at HGTV, each discussed different aspects of process in building brand.
Lublin spoke about how having no money can force an organization into a process of building a brand based on structure and values, rather than just throwing money at a research firm or using big bonuses to drive employee behavior.
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