In an apparent trend reversal, the $1 billion Pen Air Federal Credit Union of Pensacola, Fla. announced Thursday it is starting a new point-based rewards program covering a full product line including checking, savings and loans.
Under a hookup with CURewards, the Visa program, Pen Air said it would be offering points to its members under the "Premier Relationship Rewards" brand.
Ron Fields, president/CEO, said Pen Air was debuting the program at a time "many other financial institutions are cutting back on services or charging additional fees,"
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