The $380 million USF Federal Credit Union of Tampa has become a newfound favorite of PETA, the animal rights group, after the Florida CU agreed to drop an online "running the bulls" promotion supporting a financial literacy contest.
"We commend USF for being a truly compassionate organization" said PETA after the CU cut a reference to the Pamplona, Spain, bull running in an "Are You the Best Bull?" contest, in which members submitted home-grown money management video for prizes.
PETA (People for the Ethical Treatment of Animals) based in Norfolk, Va., called the event in Spain "cruel and barbaric" and, in an April 13 letter to the CU, said it received complaints from students and alumni at the University of South Florida about the USF promotion.
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