Kim Vu of Technology Credit Union in San Jose, Calif.

SAN FRANCISCO — Credit unions need to move beyond their comfort zone and adopt innovative new products to stay relevant to members, and they need to cooperate along the way, according to some participants in the Finovate 2011 spring conference in San Francisco.

“We need to keep looking for ways to take creative, new ideas that are emerging in other industries around us and make them credit-union related,” said Kim Vu, vice president of community relations at the $1.5 billion Technology CU in San Jose, Calif. “Especially when it comes to connecting lifestyles and financial services.  We need to move beyond our comfort zone, beyond our four walls.”

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