X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The March 30 article recounting New Jersey Credit Union League’s Reality Check caught my attention. The takeaways cited in the article relate to some of the bigger challenges that we face as a movement: declining number of credit unions over the next 10 years, holdings of less than 10% of the wallet share of members, problems with our industry’s ability to spread the good word. We have two options that I can see in the face of this news: We can feel disheartened and like our efforts are for naught…or we can seize the opportunity to steer this movement in a new direction.

From where I’m standing, it seems like tunnel vision on members isn’t helping us as much as we’d once thought. After recently learning of Richard Branson’s maxim for running Virgin Group (Staff first, customers second, shareholders third.), I believe that the credit unions that are doing well in these challenging times are ones that have expanded their focus on staff, providing them with the opportunities to develop as a whole person, and seeking to harmonize work and life.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.