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USF FCU Amends Online Promo Following PETA Complaint

Florida credit union backs off "running of the bulls" reference in social media promotion.

By Jim Rubenstein | Updated on April 22, 2011

PETA, the animal rights group, may have found a new best friend this week. The $380 million USF FCU of Tampa dropped a “running of the bulls” reference in an online financial literacy contest after PETA and others objected. 

In an April 13 letter, PETA, People for the Ethical Treatment of Animals, demanded the credit union drop the reference to the event in Pamplona, Spain, which it called “cruel and barbaric.” 

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