I have two kids.

They love kid things – colouring, bikes, skating, dolls, birthday parties, video games, dancing, hockey, braids. All the usual stuff. And they really love holiday celebrations, with the Easter egg hunt coming in very near the top of the list.

It has always been fun for my wife and I to set up the hunt. We're plastic egg people. I know, it's not traditional – yes, we have a fake Christmas tree too – but it's convenient and let's us mix things up with the treats.

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But here's the deal. As the kids get older, setting up the hunt gets more and more challenging. Parents, you know what I'm talking about. When they were 3 years old, we would just walk around the yard and put plastic eggs down wherever we felt like it. Everything was out in the open and easy to spot. Yet they still would not see all of the brightly coloured eggs. Why? They would just walk around, head down, staring at the ground in front of wherever their body ended up pointing. Egg was a foot off the ground sitting on a swing? Couldn't see it – it wasn't where their attention was focussed. Read complete Delta Partners Management Consultants blog post.

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