SAN ANTONIO — The CEO of one of the largest credit unions to come to offering credit cards attributed much of the CUs card success to its timing.
Rob Stuart, CEO of the $2.8 billion OnPoint Community Credit Union, told executives at a breakout session at the PSCU Financial Services conference that timing and a strong understanding of its community played a large role in its card success.
The CU only launched the card program late in 2008, Stuart reported, because before that time the credit union had rooted its lending in secured products like home equity loans and there as a perception that the card market in Portland, Ore., was saturated.
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