An expert on card marketing has reported that card issuers have begun pushing out credit card offers at a record pace and that card issuers can seize opportunities by shifting some of their card terms.

"Opportunities exist for those card issuers who are willing to swim against the tide," said Andrew Davidson, senior vice president with Mintel Comperemedia, a firm which tracks credit card offers. "For example, there tends to be a 'me too' approach when it comes to responding to new regulations. Bucking those trends can enable an issuer to gain an edge."

According to Mintel Comperemedia, the fourth quarter of 2010 saw approximately 1.4 billion offers for new credit cards flow into consumer's mailboxes, up from 551 million during the fourth quarter of last year. This represents the fifth quarter of successive growth.

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